Even more, don't forget about the extra salary you need to pay for a professional marketer.
Especially given the tiny budget that small companies have for investing in marketing, it basically comes down to outsourcing as the only answer.
There may be doubts about handing your marketing to an outside firm.
Uncertainties about how well the outsourced company can translate your marketing goals into actual plans and actions, or whether or not the outsourced company will take the time to truly learn about the industry of your company.
Fortunately, outsourcing provides a great number of benefits for a company.
- For one, it's much more costly to have an in-house marketing department than to outsource.
By outsourcing, you're saving on capital investments such as office space, computers, desks, etc.
You also save money from having to hire full-time staff, and have time saved from training the staff.
- By outsourcing, you are working with people from outside of your organization.
Gaining an external perspective of things, possibly supplying you with fresh ideas you never thought of before.
- A great advantage by outsourcing is that professional outsourced companies have a readily available network of specialists in a varying number of fields.
Therefore, they can bring in senior professionals in your industry and sit in with your company to give expert advice in creating an effective marketing plan.
This poses as a great benefit over an in-house marketing department, particularly for small to midsized companies.
Because in outsourcing your marketing, it means that you're working with a company that has different goals, and viewpoints as your company may have.
Therefore, communication of goals and objectives must be clearly laid out to facilitate smooth coordination and desirable results.