With internet users who use their mobiles to search on the increase, as an SEO consultant it makes sense to have a look at the effects SEO marketing has on search engine optimization.
Mobile seo is a growing industry as more people get their hands on smart phones. In fact, mobile seo accounts for around 10 percent of the market, thus it seems absurd to miss out on 10 percent of your market by ignoring mobile seo. Mobile searching according to Google is the fastest growing form of search, as it has increased by over 5 times as much in the last few years. With this massive growth, search engines have had to think about adapting search results to this new type of audience. But how does this new form of search effect SEO in 2011?
Very little is known as yet on how to seo works in mobile seo because in the last few years with the introduction the Smart phone, mobile seo has changed, becoming slightly more measurable due to its expansion. However, you can still incorporate mobile seo into your search engine optimization plan, so that you can optimize your website for both PC search and mobile search. Google Mobile keyword tool will come in handy, as it will inform you what keywords are best to use for mobile searches. Mobile searches are vital to incorporate, as it is expected that in a matter of months they will account for 20% of searches which you wont want to miss out on.
Mobile search engine optimization has according to SEO experts, a number of benefits, including:
-It engages you with 10% or more of the audience who use their mobiles for internet searching; and
-It could increase your click through rate and audiences time spent on your website.
It has been found by SEO experts that current mobile internet users who are reliable clients are more likely to spend a good deal more time of the website than PC users, and are more likely to improve click through rates. Although, this may change in the future, for now it makes mobile seo a great way to establish your website online and engage with your target audience.
SEO is set not to vary very much in 2011. But mobile seo is starting to become more important to a seo campaign, making it worth not missing out on. Of course, if you are thinking about a mobile optimization campaign, youll will need to think about creating a phone compatible website that altered to attract your mobile using target audience. Think not just about keyword research, but other forms of research that will inform your campaign.