Everyone knows Donald Trump and the Trump Network.
If you don't, there are a zillion articles out there and you can read all about it.
Google it and you will can spend a week learning about people's opinions if Trump Network is a scam or not.
You may not know about Ivanka Trump, Donald Trump's entrepreneurial daughter.
Back in 2009, she published a book called The Trump Card.
In the book she discussed branding and some very important points about building a business from the obvious that is easy to forget to small nuances that will differentiate your business from the rest.
For example, market research, the law of supply and demand, finding a void and uniquely filling it, the importance of your look and logo, the importance of trademark research, keeping your look consistent, building a team with a common, identified goal, brand loyalty and customer service and budgeting! So you want to start a business and you have no idea where to start: The first step is to know that whatever it is you are going to be marketing and selling, you have to do it better, faster, smarter than your competition.
With out that edge, you are just another fish in the ocean and with tenacity, you might get where you want to go, if you do at all.
In business today, especially with the internet and the "noise" that will get in the way of your message, you have to know how you are going to be unique, even if your product is not.
Before you begin, you must research your market.
Identify your product or service (product) - the Law of Supply and Demand: If you have a great product that you feel will be the next Pet Rock of your product sphere, you better make sure somebody is shopping for it! Just because you have something to sell does not mean people want it.
As you start your internet marketing, one of the very first things that everyone will tell you is to do your Google keyword research first! If you are selling a widget and do your research to find out only 10 people in the world are looking for it, it may not be a good fit.
It depends on your product though.
Know if your product has enough demand to be profitable for you.
Identify the market you want to promote it in: During your market research phase, you will be discovering how your product fits into the existing market, your competition, their current price points, where the voids are and how you can uniquely fill it and differentiate yourself.
Keep in mind at all times who your target market is because through your branding and marketing, you will be talking to them at all times.
I have developed a character that I talk to when doing all of my research and marketing.
It helps me remember who I am working with at all times.
Once you have a product, how it fills a need your marketplace has at a proper price point, you are ready to proceed and you need to start thinking of your image.
Develop an identifier and create strong branding: Your look, how you present you and your product to the world is very important because you have 3 seconds or less to grab your audience's attention so you really need to think about this, especially if you are an online business.
As an online shopper, they can be gone in the click of a button.
Give them a reason to be there and stay there! As Ms Trump puts it, be memorable! Before you spend a dime, do a trademark search: There is nothing worse that spending months developing a brand only to find out that someone else has rights to it, especially if you are dumping tons of money into it.
In my personal opinion, a great way to start is to see if someone owns the domain name.
To really brand something, it is a very good idea to have the domain name first, then do the trademark research.
Having a good domain name is key.
Once you have a brand you know you have all the rights to, make sure your brand is strong and market it consistently.
My brand is me and my message is Online Network Marketing Success.
I do not deviate from that because that is the identity I want to build my reputation on.
As Ms Trump said, "Without an established reputation, you don't have a brand, so take pains to keep on point and on the message.
" By keeping a consistent message you stay focused, you stay on target.
Every advertising message, every Facebook note posted, every Tweet needs to maintain your brand.
For example, I re-Tweet Snooki from that MTV show.
You are probably wondering why.
I do because she is a really strong woman, she may be eccentric, but she puts up with a lot of criticism and keeps coming back.
I thought hard before putting her Tweets on my page, but she has an attitude I understand and is part of my branding, the message - Never Quit, a message I believe in and foster.
Make sure your team understands your mission, your vision, and your objectives: I am always amazed how many people I talk to that when I ask the question, "Why did you join that team?" and they have no real reason.
They do not know or understand the team's mission or goals.
They joined because it looked like a good opportunity.
When you are looking at an opportunity, you have to join the team that best fits you and to do that, you need to know what you want so you can join a team that is of the same mind and mission.
In turn, as you build your brand, you already have a clear goal of what your brand is about and what you can offer your team.
As you build your team, ensure your team is on target with your goals and your mission.
Brand loyalty and customer service: As network marketing professionals, we live in a very competitive market with lots of noise and your team is your customer and you want loyalty from your team right? There are a million opportunities out there for network marketing professionals and it is your job as a professional to ensure you are providing your team good customer service.
I am not saying you have to be a jack of all trades and do everything for them, but you do have to provide the resources to foster loyalty and helping people be successful is the very best way to succeed with a large team.
Always give your team a voice and listen to what they need and everyone succeeds.
My favorite point she made is "Hold off spending whenever possible:" This is especially true with network marketing professionals! I talk to a lot of people and hear the same thing over and over: They are purchasing programs, books, video series, etc, but not doing the work.
So stop! Hold off buying any more programs, don't spend any more money until you are making money.
I know, you have to spend money to make money and I agree, you need to have TweetAdder, you need Aweber, you need to host your blog! I understand! But, get the basics and as you begin to make money, include in your budget spending a percentage every month to continue building your knowledge base! If you are not careful, you will be worse off than when you started: So, do your research first! Know what your product is, who your market is, what your look is, what the best marketing strategy is, how you are going to build brand loyalty and where you are going to budget your money to have the most impact and quickly.