Niche marketing is a term you will frequently come across brought up on online chat rooms and forums in connection with ways to generate money on the Internet. Essentially, the term relates to a section of a market where there are opportunities to sell to people with particular interests and needs. Looking to sell in a smaller niche market can be a more profitable business model since there are people willing to buy from you but with less competitors. In this article, we will look at how you can turn niche marketing into a moneymaking endeavor.
The initial step in finding niches you can profit from is to conduct some market research and there are sites on the Internet that make this relatively easy. Two of the best web sites to begin your search for a niche are Amazon and Clickbank. Here you'll get plenty of ideas for likely niches. You can browse through the products conveniently listed in various categories and filter out the hot-selling ones. Jot down those products you are interested in for further research.
Now it's time to research a few keywords for your short listed products to determine if they are in a potentially profitable niche. There are several keyword tools both no-cost and paid and when starting out, most people will use Google's own keyword tool which is one of the free alternatives. The goal of keyword research is to find the longer keyword phrases that are being looked for by reasonable numbers of people in the search engines. These words have decent traffic to make it worthwhile to target them, and ought to have fewer competition in you niche.
Having picked those longer key phrases with reasonable numbers of searches each month, you can now continue and find those with the least numbers of web sites targetting the same phrase. To do this is simple - just type the term within quotation marks into the Google's search bar and press enter. The number of search results that Google gives is an indication of how many websites out there are using your potential key phrase. Of course, a profitable niche will be one without very many competing web sites. A number of these longer key phrases will be the names and model numbers of particular products which are search terms used by mass who are about to spend money rather than those simply searching for information.
Having done the research and decided on a possible niche market, you can now start to create a website using your list of profitable niche keywords. A quick and direct way to create a niche website is to use the Wordpress blogging platform for which there are a lot of free templates and plug-ins. If available, you should get a domain name that incorporates one of your keywords or phrases which will help to get your web site rank high up in the search engines. Don't use brand names since this may cause headaches later on.
After you have everything ready, you can start to monetize your web site to generate passive income and eventually sell the web site for a lump sum if you want.